A trade business doesn’t need a website that impresses at a launch party. It needs one that’s still bringing in the right enquiries in twelve months, from the postcodes and the jobs you actually want.
We build websites for general builders, roofers, electricians, plumbers, loft conversion specialists, kitchen and bathroom companies, glaziers and window and door installers. Some are sole traders still in the van most days. Some run teams of ten and have stopped picking up the phone themselves.
What they have in common is that the work is genuinely good, and the website was never the priority, until it became one. We’ve built sites for a fourth-generation family roofing firm, a bespoke London glazing specialist and the windows and doors brand he launched afterwards, and several twenty-plus-year-old construction businesses that had never had a website at all before us. Different trades, same problem: excellent work that a tired, generic website was failing to represent.
Most trade websites we’re asked to replace aren’t ugly. They’re just inert. No SEO foundations, no clear path from “found you on Google” to “enquiry sent,” and no way of knowing which pages, which postcodes, or which service is actually bringing in work.
We took on a Surrey roofing client whose previous agency had been generating leads from the wrong county entirely. Once we rebuilt the site and the strategy around it, we delivered four new-roof enquiries in the first three weeks: the profitable jobs, not low-value repair callouts. That’s the difference between a website that exists and one that’s actually working for you.
We don’t hand you a website and wish you luck. Every trade site we build comes with the SEO foundations laid in from day one, and we can add PPC on top when you want leads faster than organic search alone will deliver.
What’s included:
Tell us what’s not working, and we’ll give you an honest view of how we’d fix it. No pressure, no jargon.
Generic SEO advice treats every trade the same. It isn’t. A loft conversion enquiry and a boiler repair enquiry come from completely different searches, different urgency, and different budgets, and your SEO strategy needs to reflect that rather than chase traffic for its own sake.
Our SEO service for trades covers:
If you need enquiries now, rather than in three to six months while organic SEO builds, PPC is the answer. But a generic landing page wastes half the value of the click. We build pages with a single purpose, a fast quote request and the trust signals a homeowner needs before handing a stranger the keys to their roof or their electrics, and that discipline is what makes a campaign pay for itself rather than just burn budget.
Our trade clients typically run PPC from around £150 a month for a basic, managed Google or Meta campaign, up to £800 a month for a dedicated lead generation push. Where you sit on that range depends on how competitive your services and areas are, and we’ll tell you honestly which end makes sense for your business before you commit to anything.
Most of our trade websites land between £2,000 and £4,000, depending on how many services and locations you need covered and how much of the photography and content already exists. A more basic site can start from around £1,200; a build with booking or quoting functionality can run to £7,000 or £8,000.
PPC can generate enquiries almost immediately, often within days of launch. Local SEO improvements to your Google Business Profile can show within four to eight weeks. Organic SEO for competitive service and location terms typically takes three to six months to show real results, with continued improvement over the following year.
Yes, and it’s a problem we see often. It comes down to targeting: the wrong keywords, the wrong location pages, or campaigns set up without proper geographic limits. We rebuild the targeting around the postcodes and job types you actually want.
Both. We’ve built sites for people still doing every job themselves and for businesses running teams of ten. The scope of the site changes; the honesty about what you actually need doesn’t.
A dedicated page for each of your services, location pages for the areas you cover, a project gallery, full CMS access so you can make your own updates, and the SEO foundations laid in from the start. PPC and ongoing social media are available on top, when you’re ready for them.
Tell us what’s not working, and we’ll give you an honest view of how we’d fix it. No pressure, no jargon.
Results-oriented services delivered by an in-house team of dedicated experts
