Meta Ads run across Facebook and Instagram, reaching people by interest and behaviour rather than search. We manage Meta Ads campaigns from £400 to £10,000 a month in ad spend, with a management fee from £150 a month, as a separate platform from Google or LinkedIn.
Facebook and Instagram know a remarkable amount about their users: what they’re interested in, who they’re similar to, what they’ve already engaged with. That’s what makes Meta’s targeting sharper than most platforms, and why an ad here can find your ideal customer before they’ve searched for anything at all.
You pay per click, as with any PPC platform, so the budget conversation is the same one: control what you spend, and only pay for genuine interest. The difference is in what the platform can do once your budget’s in place. Meta’s algorithm learns from the people who engage with your ad and finds more people like them, which is a genuine advantage over a cold list.
Meta counts as one platform for billing purposes, even though it covers both Facebook and Instagram, so you’re not paying two separate management fees to advertise on both.
Ad spend on Meta Ads that we manage ranges from £400 a month for a single local business up to £10,000 a month for larger campaigns running across multiple audiences or locations. Meta’s minimum daily spend is lower than Google’s in most cases, which is part of why it’s often a good platform to start with if you’re testing PPC for the first time.
Our management fee for Meta Ads starts at £150 a month, covering strategy, ad creation, testing, placement and reporting. That’s a single fee for both Facebook and Instagram, since Meta is treated as one platform.
Meta Ads suits businesses that rely on people discovering them rather than searching for them, local shops, trades with a visual portfolio, nurseries, event businesses. If your customer already knows they need what you sell and searches for it, Google Ads usually wins on cost per lead. If your best customers are people who didn’t know they wanted you yet, Meta Ads is where that happens.
Strategy first. We start with your goals, your audience and your competitors before a single ad is built, so targeting isn’t a guess.
Ad creation and testing. Image ads, video ads and carousels, tested against each other on headline, image and call to action until we know what your audience responds to.
Placement. News feed, Stories, Explore: we place ads where they’ll actually be seen, not just where they’re cheapest to run.
Copywriting. Ads written to get a click from someone who was going to be interested anyway, not to trick a click out of someone who wasn’t.
Reporting. Regular reports on what’s working and what isn’t, with our recommendation on what to change.
Tell us who your customers are and what you’re trying to achieve. We’ll give you a straight view of what Facebook and Instagram advertising could do for you.
We manage Meta Ads campaigns from £400 to £10,000 a month in ad spend, plus a management fee starting at £150 a month, covering both Facebook and Instagram under one fee.
Google Ads reaches people actively searching for what you sell. Meta Ads reaches people by interest and behaviour, often before they’ve started searching at all.
Yes. £300 a month is our recommended minimum managed budget, and Meta’s minimum daily spend is generally lower than Google’s, making it a common starting point for businesses testing PPC for the first time.
No. Meta counts as one platform, so a single management fee from £150 a month covers advertising on both Facebook and Instagram.
