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Local SEO

Getting Found in the Map Pack

When someone nearby searches for what you do, the businesses that show up in Google’s Map Pack get the enquiry. The ones that don’t, don’t. Local SEO is the work that decides which side of that line you’re on.

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Why This Isn't the Same as General SEO

General SEO competes you against every website in the world targeting a keyword. Local SEO competes you against the handful of businesses actually near the person searching, which is a fight you can realistically win with the right groundwork: a properly built Google Business Profile, consistent listings, and genuine reviews.

The businesses that get this wrong usually haven’t done anything actively bad, they’ve just never done the groundwork at all. A profile that’s never been claimed, or was set up once and left, is invisible next to a competitor’s that’s actively maintained.

What Actually Moves the Needle

Three things, in order of how much control you have over them:

  • Relevance. Whether your listing and site content actually match what someone’s searching for. This is the one most within your control, and the one most often done badly.
  • Distance. How close your registered location is to the searcher. You can’t move your premises for SEO, but you can make sure your listing is properly geo-tagged and accurate.
  • Prominence. Your overall online reputation: review volume, review quality, and how established your business looks online. This is the slowest to build and the easiest to neglect.
  • Engagement. Google also tracks how people actually interact with your listing: calls, direction requests, website clicks. A profile that gets used sends its own signal, separate from the three official ranking factors above, and it’s one of the more actionable ones since it responds directly to how complete and appealing your listing is.

What We Actually Do

  • Google Business Profile setup and ongoing management
  • Citation building across relevant directories, with consistent business details throughout
  • Review outreach and reputation management
  • Local and industry-specific directory submissions
  • Local link building through genuine outreach, not directory spam
  • Local business schema markup on the site itself, so search engines can tie your website directly to your Google Business Profile and location

What It Costs

Local SEO is typically part of a broader SEO package rather than a standalone fixed price, since the right scope depends on how competitive your local market is. 

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Why Three Girls Media

  • We handle the whole process, not just one piece of it: profile setup, citations, review outreach and ongoing management, so nothing falls through a gap between separate suppliers.
  • We understand what actually moves local rankings: relevance to the search term, distance from the searcher, and prominence, meaning reviews and overall online reputation. We build strategy around those three, not guesswork.
  • We run review outreach properly. A steady flow of genuine reviews from real customers, not a one-off request that gets forgotten after a month.
  • We keep your listings consistent. Inconsistent name, address or phone details across directories actively hurt rankings, and it’s a surprisingly common problem we find when auditing new clients’ existing setups.
  • We’ve done this across a genuinely varied client base, from local trades to nurseries to clinics, so we know how local search behaves differently across industries.

Find out how your business currently shows up locally, and what’s missing, with a free local visibility check.

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LOCAL SEO FAQs

How is this different from general SEO?

General SEO competes you against every relevant site online. Local SEO competes you against the businesses actually near your customer, which is a smaller, more winnable fight, but it depends on different groundwork: your Google Business Profile and local reputation rather than site-wide rankings alone.

Yes, Local SEO is built around Google verifying a real business location. If you’re a service-area business without a shopfront, there are still ways to set this up properly, and we’ll talk you through what applies to you.

We can run outreach campaigns to your existing customers asking for honest feedback, and manage your response to reviews as they come in. We don’t fabricate reviews or use incentivised schemes that breach platform guidelines.

Faster than general SEO in most cases, since a well-optimised profile can show improvement within weeks rather than months, though full authority-building still takes longer.

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