Google Ads is a pay per click platform that puts your business at the top of Google search results for the searches you choose, and you only pay when someone clicks. We manage Google Ads campaigns from £400 to £10,000 a month in ad spend, with a management fee from £150 a month.
Google Ads puts you at the top of the search results the moment someone types in what you sell. There’s no waiting for rankings to build, no algorithm update to worry about. You choose the searches, you choose the budget, and you only pay when someone clicks.
That immediacy is the whole point, and also the risk: it’s easy to spend money finding out what doesn’t work. Our job is to shorten that learning curve using what we already know from managing accounts for SMEs and local businesses across Surrey and South London, so less of your budget goes on working that out yourself.
Nearly 85% of UK search traffic runs through Google, which is why it’s usually the first platform we recommend for businesses whose customers actively search for what they do, rather than stumble across it.
The ad spend, the money Google itself takes for the clicks, is entirely within your control. We manage Google Ads accounts from £400 a month in spend for a single local business up to £10,000 a month for larger, multi-location accounts. There’s no fixed minimum Google imposes; the honest constraint is how much data you need before a campaign can be judged fairly, and that varies by industry and by how expensive your clicks are.
On top of that, our management fee starts at £150 a month. That covers strategy, keyword research, ad writing, monitoring and reporting; it doesn’t fluctuate with your ad spend, so a bigger budget doesn’t mean a bigger management bill.
If your customers search for what you do, whether that’s “boiler repair Caterham” or “nursery school Warlingham”, Google Ads works because it catches them at the exact moment they’re looking. If your business relies more on discovery than search, a browser scrolling who didn’t know they wanted you yet, Meta Ads is usually the better starting point. We’ll tell you which camp you’re in before you spend anything.
Campaign strategy and setup. We start with your business goals and your market, not a template, and build the account structure around them.
Keyword research. We find the searches worth paying for and, just as importantly, the ones to exclude so you’re not paying for clicks that were never going to convert.
Ad creation. Written to get the click from someone ready to enquire, not just to win an impression share game.
Landing pages. An ad is only as good as where it sends people. We can build or adapt landing pages so the journey from click to enquiry actually holds together.
Monitoring and reporting. Regular, plain-English reporting on spend, clicks and conversions, with our recommendation on what to change next.
Ongoing management. Campaigns need adjusting as competitors, seasons and your own business change. We do that as a matter of course, not as a chargeable extra.
Don’t spend months finding out what works by trial and error. Tell us your budget and your goals, and we’ll tell you honestly what Google Ads could do for you.
We manage Google Ads accounts from £400 to £10,000 a month in ad spend, plus a management fee starting at £150 a month.
It depends on how expensive clicks are in your industry, but £400 a month is the smallest budget we’ll manage, since it’s roughly the minimum needed to gather useful data.
A new campaign can go live within a day of approval, though we recommend running it for at least a month before judging results or making major changes.
No, but the budget needs to be large enough to generate enough clicks to learn from. We’ll tell you honestly if your proposed budget is too small for your industry.
