How we helped a bespoke London glazing specialist compete with the market leaders online — through web design, SEO, PPC, and a complete social media strategy.
The glazing market in London and the South East is fiercely competitive. Homeowners and developers searching for bespoke glass installations have no shortage of options, and the businesses that dominate the search results tend to be larger companies with significant marketing budgets and years of online visibility behind them. Breaking into that space as a specialist independent requires more than exceptional craftsmanship — it requires a digital presence that communicates quality at a glance.
Kris founded KP Glass & Glazing to do exactly that: deliver precision glasswork to clients who care about the details. The business specialises in beautifully crafted, made-to-measure glazing — frameless shower enclosures, glass balustrades, Crittall-style doors and windows, aluminium bifolds, walk-on glass, and more — for homeowners, architects, and interior designers across London and the surrounding areas. The quality of the installations, and the reputation Kris had built through referrals and word of mouth, was never in question.
The digital side of the business, however, wasn’t keeping pace. The existing website didn’t reflect the calibre of the projects KP Glass & Glazing was delivering. Set against the polished, authoritative sites of the larger home improvement companies dominating search results across the South East, it felt dated — and wasn’t giving prospective clients the confidence to get in touch. Search visibility for the services and locations Kris wanted to target was limited, and there was no paid or social strategy to bridge the gap.
When Kris came to Three Girls Media, the brief was straightforward: build a website that looked and felt like a market leader, and make sure the right people across London and the South East could find it.
We started with the web design. The priority was to create something that would instantly communicate quality — not just visually, but in how it presented KP Glass & Glazing’s range, its credentials, and the experience of working with Kris and the team. We designed and built a clean, design-led website that showcased the full breadth of the business, from frameless shower enclosures and glass balustrades through to the Heritage Collection of steel-look doors and windows. Every product category got its own dedicated page, structured to answer the questions a prospective client would be asking and to make the path to enquiry as clear as possible.
The build was mobile-first from the outset, because the majority of glazing enquiries happen on phones — often in the middle of a renovation when a homeowner needs to move quickly. Load speed, clean navigation, and a professional finish on any device were non-negotiable.
Alongside the build, we laid the SEO foundations. That meant thorough keyword research targeting the phrases Kris’s ideal clients actually use, technical SEO built correctly into the site from day one, and a local SEO strategy focused on London, Crawley, and the surrounding areas where the business had the most to gain. Getting this right at launch is far more effective than retrofitting it later — and it gave KP Glass & Glazing a platform to compete for search traffic that had previously been out of reach.
We also built a series of landing pages targeted at the highest-value services — frameless shower enclosures, glass balustrades, and aluminium windows and doors — and launched PPC advertising campaigns to drive immediate, targeted enquiries. Where SEO builds visibility over time, paid search creates it quickly, and the two channels working in tandem meant the business wasn’t reliant on a single source of leads from the start.
Social media completed the picture. We developed a social media strategy for KP Glass & Glazing and took on the ongoing posting, creating content that showcased the quality of the installations — project photography, before-and-afters, product highlights — and built an audience of homeowners and trade clients who might need glazing work in the future. In a market where a single high-quality project image can generate multiple enquiries, consistent social presence is one of the most effective tools available.
KP Glass & Glazing now has a digital presence that stands alongside the leading home improvement brands in the region. The website looks and feels like it belongs at the top of the market — and backed by SEO, paid advertising, and a consistent social media presence, it is. Prospective clients arriving from any channel land on a site that immediately communicates quality and professionalism, making the decision to get in touch a straightforward one.
The combination of local SEO and PPC means the business is competing for leads it previously couldn’t reach, while the social content builds brand awareness among a growing audience month on month. Kris has a digital asset that works as hard as he does — generating enquiries, building credibility, and presenting the business at its best, around the clock.
It’s an ongoing relationship, and the kind we value most: Kris knows exactly what he wants, has the projects to demonstrate it, and our job is to make sure the right people get to see them.
Want a website that puts your trade business where it belongs?
We work with home improvement and trade specialists across London and the South East to build websites, grow visibility through SEO, and generate leads through paid advertising and social media. Get in touch to talk about your project.
Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
