A standalone website for a Surrey security installer, built so a homeowner in Caterham or a shopkeeper in Bromley can see who is coming to their property before they ever pick up the phone.
Security is a trust business before it is a technology business. Nobody lets an installer into their home because they like the look of a camera spec sheet. They do it because they believe the person turning up will do the job properly and leave the place as they found it.
Total Home Security is Gareth and his local team, installing CCTV, alarms, door and gate access and video doorbells across Surrey, Kent and South London. Gareth already ran Digital Dynamics with us, covering TVs, aerials and home networks, and security had grown into something too big to sit on the end of that site. A homeowner looking for CCTV doesn’t want to scroll past satellite dishes to find it, and Google doesn’t treat a site that does a dozen things as a specialist in any of them.
So the brief was a split. A new brand, a new website and a new identity, with its own services, its own areas and its own way of talking to customers. It had to feel established from the first visit, which is harder than it sounds when a brand has no review history of its own yet.
Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
We started with the services, because that is how people search. Six pages, one for each of the services Total Home Security offers: residential CCTV, commercial CCTV, home security and alarms, video doorbells, door access and gate access. Each one says what the kit actually does, names the brands we trust (Ajax, Hikvision, HiLook, Ring, Nest, Eufy and TP-Link), and explains what happens next. There are no prices and no scare stories. Security marketing leans heavily on fear, and we went the other way: calm, plain English, and what a system will do for you on an ordinary evening when you’re out.
Then the places. Ten towns across Surrey, Kent and South London, each with its own page: Bromley, Caterham, Coulsdon, Croydon, Oxted, Reigate, Sevenoaks, Warlingham, Westerham and Woldingham. Every one was written fresh from local research rather than copied from a template with the town name swapped, because a Victorian terrace and a detached house at the end of a long drive need different advice, and the pages say so.
The site is built around a single action: get a quote. Every job starts with a free survey, so the quote form promises a callback within two hours, the phone number and WhatsApp sit in the header, and the process is laid out in four plain steps, from the first call to sign-off and a one-year warranty. Gareth is on the page by name, DBS checked, because what a customer is really buying is him.
Underneath all that, the SEO foundations went in from day one. Every one of the twenty pages has its own meta title and description, the structure of services and areas is clean enough for Google to follow, and an FAQ answers the questions people genuinely type in: whether you need permission to put CCTV up at home, whether wireless beats wired, what happens to your existing alarm. A new site with no history needs every one of those signals pointing the right way.
Total Home Security went live in October 2026 as a brand in its own right, separate from Digital Dynamics. A homeowner now lands on a page about CCTV, not aerials, and a business owner in Sevenoaks finds a page about Sevenoaks. Gareth has twenty pages built around the searches his customers make, and one clear route from interest to a booked survey.
It is early days, and we would rather say so than invent numbers. [NEEDED: first enquiries, rankings or call volume, if Julian has them.] What we can say is that the site does the job a good installer does on the doorstep: it explains things plainly, tells you the truth about what you need, and makes it easy to say yes.
Launching a new brand, or splitting one out of an old one?
We’ve built websites for installers, tradespeople and local service businesses across Surrey, Kent and South London, with the SEO foundations in from day one. Get in touch to talk about your project. Our web design work starts with the same question every time: who needs to trust you, and what do they need to see first?
