How we helped a trusted client launch a sister brand into the South East windows and doors market — with a visually striking website and a full digital strategy to match.
When Kris came back to Three Girls Media, it was the best kind of brief to receive. We’d already built the website for KP Glass & Glazing, his bespoke glazing business, and the experience had been a productive one on both sides. This time, he was launching a sister brand: Eco Frame Direct, a windows and doors supply and installation business serving homeowners and builders across London and the South East.
The two businesses are related but distinct. Where KP Glass & Glazing specialises in the bespoke, design-led end of the glazing market – frameless shower enclosures, glass balustrades, Crittall-style installations etc., Eco Frame Direct operates in the broader windows and doors market, offering a comprehensive range of products across five categories: uPVC and aluminium windows, bifold, sliding, French and panel doors, three distinct collections of composite doors, a Heritage steel-look range, and rooflights including ultra-slim flat roof lights and roof lanterns. The range is considerable, and the product depth is one of the things that sets Eco Frame Direct apart from smaller operators.
The target audience shaped everything. Kris was looking to reach affluent homeowners across London, Surrey, Kent, Sussex, and Essex; people renovating, extending, or undertaking new builds who wanted high-quality, properly installed products from a business they could trust, alongside building professionals looking for a reliable supply and installation partner. For both audiences, the website needed to feel premium and authoritative from the first click.
Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
Coming into the project with an established working relationship made a real difference. We knew how Kris operated, what he cared about, and what a successful outcome looked like — which meant we could get straight to the web design without the usual period of finding our feet.
The central design challenge was range. With products across five distinct categories, each with their own subcategories and options, presenting Eco Frame Direct’s breadth clearly without making the site feel like a catalogue required careful structural thinking. We gave each category its own section with dedicated product pages, using consistent visual treatment and product imagery to make the site feel cohesive and premium throughout. Two interactive tools , Design Your Door and Design Your Window were integrated to let prospective clients engage with the product range before they committed to an enquiry, an important step in a market where decisions rarely happen on a first visit.
The site’s accreditations were built in prominently: Assure Certified Installers, GGF membership, BBA and BM TRADA certification, PAS 24 and Secured by Design compliance, and a 10-year guarantee on all installations. In the windows and doors market, where the quality gap between reputable businesses and less scrupulous operators is significant, trust signals like these are not just nice to have — they are often what tips an undecided homeowner into picking up the phone.
The SEO foundations were built in from launch, with local SEO targeting the specific areas where Eco Frame Direct was looking to grow its presence across Greater London, Surrey, Kent, Sussex, and Essex. Dedicated landing pages were developed to anchor the PPC campaigns on Google and Meta, each designed around specific products and locations to match the intent of the audiences we were targeting. The social media strategy put Eco Frame Direct in front of homeowners through regular product showcases, project highlights, and brand content — maintaining visibility between paid campaigns and building recognition with an audience that often takes time before committing to a windows or doors purchase.
A finance calculator was built into the site to address one of the practical barriers in the market: upfront cost. Giving prospective clients the ability to model monthly payments before making an enquiry lowered the threshold for getting in touch, and helped ensure that the enquiries that did come through were from buyers ready to move forward.
Eco Frame Direct launched with a website that positions it clearly as a premium supplier and installer – visually striking, easy to navigate, and credible to exactly the homeowners and building professionals Kris was looking to attract. The breadth of the product range, which could easily have felt overwhelming, reads as a strength rather than a complication, because the structure makes it straightforward to find the right product category and explore from there.
The full digital strategy behind the launch, SEO, local SEO, PPC across Google and Meta, and a consistent social media presence meant Eco Frame Direct wasn’t building awareness from a standing start. Paid campaigns drove early enquiries from homeowners actively investing in their properties, while the organic work began building the search visibility that compounds over time.
For Kris, the project reinforced what the KP Glass & Glazing build had already demonstrated: that working with a digital partner who understands the glazing and home improvement market, and who has already learned how he works, produces better results faster. It’s a relationship we continue to value — and one that now spans two businesses.
Looking to launch or grow a home improvement business with a website that wins the right clients?
We work with trade and home improvement businesses across London and the South East to build premium websites, lay proper SEO foundations, and generate enquiries through paid advertising and social media. Get in touch to talk about your project.
