GEO Explained: Should Your Small Business Care About Showing Up in AI Answers?

A few years ago, “optimising for search” meant one thing: climbing Google’s list of blue links. Today, plenty of people skip the list entirely. They ask ChatGPT for a recommendation, glance at the AI summary above Google’s results, or put a question to Gemini or Perplexity and take whatever answer comes back. That shift has […]