How we helped Simon Hedger bring his long-running investment track record online, a clean, clear website that established Storm Portfolio Management as a credible, serious presence in private investment management.
Simon Hedger has been investing in UK listed small-cap companies since 1998. Over nearly three decades, he has refined a clear and disciplined investment philosophy: concentrate capital in a small number of companies that are genuinely easy to understand, that have solid finances and management teams that can be trusted, and that appear to be mispriced by the market. It is an approach informed by the principles that have guided the most successful long-term investors, Warren Buffett among them, and one that Simon has applied consistently across multiple market cycles.
The decision to establish Storm Portfolio Management formally, and to build a professional digital presence around it, marked a significant career transition. Moving from the world that had occupied Simon professionally into a focused role as a private investment manager required more than a well-considered strategy, it required a way of demonstrating that the track record, the thinking, and the discipline were real. In investment management, credibility is not assumed; it is shown. A prospective client who is considering entrusting their capital to someone needs to be able to see the evidence: the analysis, the decisions, the rationale, and the outcomes.
Simon came to Three Girls Media through a recommendation from Miles Nolan at MGN Advisory, a client for whom we had recently completed a very similar brief: a clean, authoritative website for a City professional launching a new practice built on deep experience. Miles’s confidence in what we had delivered for him gave Simon the confidence to come to us. That kind of referral, from a client who has seen the work first-hand, is the best brief we can receive.
Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
The central challenge of the web design was making the evidence speak for itself. Storm Portfolio Management’s proposition is built on a track record, and the most powerful thing the website could do was present that track record clearly, honestly, and in enough depth for a serious reader to assess it properly. The case studies section, covering real investments in real companies, with real analysis of why each one was identified, what the thesis was, and how it played out, became the backbone of the site. Each study is written with the kind of detail and candour that serious investors appreciate: not marketing copy, but the actual reasoning behind a decision, including the nuances that made each opportunity interesting.
The investment case studies span a range of UK small-cap businesses across sectors, engineering, industrial services, publishing, defence components, agricultural data, environmental consultancy, and together they demonstrate both the breadth of Simon’s analytical capability and the consistency of the underlying principles he applies. A company like Haynes Publishing, a brand familiar since the 1980s but one requiring careful analysis of its transition from print to digital; or National Milk Records, an agricultural data business encountered at an investor event and assessed on the strength of its management and the defensibility of its niche; or Titon, identified as a recovery opportunity following a period of poor management that the market was slow to re-rate. Each study reads as what it is: the genuine thinking of a skilled investor who has done the work.
The principles that underpin the strategy were given their own page, an important element for a practice where the how matters as much as the what. Simon’s philosophy around position sizing, business quality, management assessment, and valuation discipline is not boilerplate; it reflects a considered view developed over decades of investing. Presenting it clearly gave prospective clients and partners a full picture of the approach before they ever made contact, and established the intellectual seriousness that the investment case studies then brought to life.
The design was kept clean and uncluttered throughout because the content was strong enough not to need dressing up. A restrained visual identity, clear typography, and a structure that made the case studies easy to navigate were the right choices for an audience that would arrive with a professional eye and a low tolerance for style over substance. The SEO foundations were laid to ensure Storm Portfolio Management could be found by the right people, sophisticated individuals and family offices looking for a serious, experienced investment partner with a demonstrable track record in the UK small-cap space.
Storm Portfolio Management launched with a website that does what a career-transition into professional investment management demands: it makes the case clearly, honestly, and in sufficient depth for the right audience to take it seriously. The investment case studies are the heart of it, real analysis, presented with the rigour and transparency that serious investors expect, and covering enough ground to give a comprehensive picture of how Simon thinks and what he looks for.
For Simon, the site represents something more than a marketing tool. It is a record of a long-running investment practice, brought into the open for the first time and presented in a form that others can assess. The discipline of writing up each investment case, the thesis, the process, the outcome, is itself a mark of the seriousness with which the approach is taken. The website makes that discipline visible.
The referral from Miles Nolan that brought Simon to Three Girls Media is also worth noting, because it reflects something we see consistently: that clients who have had a good experience working with us tend to send us the kind of people who share their standards and their approach. Miles and Simon operate in adjacent parts of the financial world, they share a commitment to quality and credibility, and the briefs they brought us were more similar than they were different. We are glad to have worked with both of them, and glad that the work we did for Miles gave Simon the confidence to come to us for his own.
Making a career transition into professional services and need a website that establishes your credibility from the outset?
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