We were recommended on a local Facebook group, which led to a replacement website for a local dog walking and petcare business whose existing site was not generating leads.
Michelle and Andy have been running Paw Buddys Pet Care from Biggin Hill since 2013, building a loyal client base through exactly the qualities that matter most in pet care: reliability, genuine affection for the animals in their charge, and the kind of consistent, communicative service that gives owners real peace of mind. Their clients trust them with their dogs day in, day out, and the reviews on the site reflect that trust clearly.
The problem was digital. Their existing Wix website looked dated, had no SEO foundations, and was generating almost no enquiries from people searching for dog walkers and pet care in the local area. For a business that had built its reputation through word of mouth, it was a missed opportunity. New clients in Biggin Hill, Westerham and the surrounding area were searching online and finding other providers, simply because Paw Buddys was not showing up. Michelle found Three Girls Media through a recommendation on a local Facebook group from a happy client, and the brief was clear: a proper website that would actually bring in enquiries.
It’s very common for us to be asked to migrate Wix websites to WordPress. The new WordPress web design needed to do two things well: present the full range of Paw Buddys services clearly, and build the trust that dog owners rightly need before handing over the care of their pet to someone new. The services page covers the breadth of what Michelle and Andy offer, from solo and group dog walks and sitting-in services to medication management, home visits for puppies and senior dogs, pet taxi, and companion drop-ins. The credentials that matter most to clients, full Pet-Plan Sanctuary insurance, DBS checks, and dog first aid training, are given prominent position throughout.
The testimonials section does the heavy lifting on trust. Real reviews from real local clients, speaking about their dogs by name and describing what the service actually feels like to use, are far more persuasive than any marketing copy. The gallery brings the warmth of the day-to-day work to life. The SEO strategy was built around the local searches that matter: dog walkers in Biggin Hill, pet care in Westerham, dog sitting in Kent. The goal was simple: make sure that when someone in the area searches for what Paw Buddys offers, they find it.
Paw Buddys Pet Care now has a website that reflects the quality and warmth of the service Michelle and Andy have been delivering for over a decade. It is easy to navigate, clearly sets out what is on offer, and is built to be found by the right people in the right area. The Wix site that was generating nothing has been replaced by a proper digital presence that works as hard as they do.
The referral that brought Michelle to Three Girls Media came from a local Facebook group, which is fitting. Paw Buddys has always been a community business, built on local trust and personal recommendation. The website now makes sure that trust is visible to everyone searching for pet care in the area, not just the people who happen to know someone who knows them.
Running a local pet care or dog walking business and not getting enquiries from your website?
We build websites and local SEO strategies for small businesses that need to be found in their area. Get in touch to talk about your project.
