Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
The starting point was branding, because before the website could be built, MGN Advisory needed a visual identity to build it around. The branding brief for a City-facing advisory firm is precise: it needs to feel established without feeling old-fashioned, confident without feeling aggressive, and distinctive without drawing attention away from the substance of what’s on offer. We developed a brand identity for MGN Advisory that does exactly that – clean, sharp typography, a restrained palette, and a look and feel that would be immediately at home in the financial press or on the desk of a fund manager.
The web design was structured around the two things a prospective client needs to assess quickly when they land on the site: who Miles is, and what he can specifically do for them. The About section was given proper prominence because in a one-person advisory practice, the individual is the business, and the depth and quality of Miles’s background is the most compelling thing on the page. The career narrative – journalist, fund manager, investor communications specialist – was presented in a way that made the logic clear: this is someone who has sat on both sides of the investment relationship, who understands what the City needs to hear and how to say it in a way that gets heard.
The service range was set out with the same clarity. MGN Advisory’s offer is broad but coherent: investor engagement strategy, RNS and press release drafting, media relations, copywriting and editing, perception studies, analyst relations, strategic communications, IPO preparation, and ESG and sustainability communications. Each of those represents a different entry point for a different type of client — from a small-cap company that needs help drafting a results announcement, to a business approaching an IPO that needs to build its investment case from the ground up. The site presents the full range in a way that is easy to scan and easy to understand, without reducing a nuanced offer to a bullet-point list.
IPO preparation received a dedicated page, because it represents both a significant and time-sensitive need for companies at that stage of their journey, and a context in which the quality of the communications partner genuinely matters. A company preparing to float needs everything to be right. The prospectus, the RNS, the analyst briefings, the media strategy – and the consequences of getting it wrong are visible and lasting. Presenting Miles’s IPO credentials and approach in detail gave prospective clients the information they needed to make that decision with confidence. The SEO strategy was built to ensure MGN Advisory could be found by the companies actively searching for investor communications support – a relatively small but high-value audience for whom finding the right partner is a significant decision.
The testimonials were integral to the finished site, and the roster Miles brought to the project is genuinely exceptional: the Head of Equities at Premier Miton, the Head of Equity Research at Hargreaves Lansdown, the Head of Downing Fund Managers, the founder of one of the City’s leading law firms. Voices like these, speaking about a new practice, do more to establish credibility in ten seconds than any amount of copy could achieve in ten minutes. Getting them displayed well — prominent, readable, and attributed properly — was as important as any other element of the build.
MGN Advisory launched with a brand and website that positioned it exactly where Miles needed it to be: as a serious, credible, experienced investor communications practice, built on one of the most comprehensive CVs in the sector. Prospective clients arriving on the site , whether they found it through search, through referral, or through a LinkedIn profile — immediately encounter a brand that feels right for the City, a career story that explains exactly why Miles is qualified to advise them, and a testimonial section that removes any remaining doubt.
For a business where the first impression is everything, the website is doing its job. It communicates clearly, it establishes credibility quickly, and it gives potential clients a straightforward path to making contact. The IPO support page in particular gives the site a specific, high-value destination for companies at a critical moment in their development — the kind of client for whom finding the right communications partner is not a nice-to-have but a commercial necessity.
It was a project that suited us well. The City has its own language, its own standards, and its own expectations of what a professional services brand should look and feel like, and getting that right for a client with Miles’s background and reputation required both the design rigour and the editorial precision to match. We’re proud of what we built, and Miles arrived at the launch with a digital presence as strong as the track record behind it.
Launching a professional services practice and need a brand and website that reflects your experience from day one?
We work with consultants, advisors, and specialists to build clear, authoritative websites and digital strategies that give prospective clients the confidence to make contact. Get in touch to talk about your project.
