Absolutely delighted with the website Three Girls Media designed for my business. I loved the branding ideas and overall image they suggested for it and I’ve had excellent feedback and lots of new customers. Thanks so much.
We started the web design by getting underneath what Cooper & Son actually stands for, because a premium website has to earn its positioning honestly. Four generations of family ownership. Every roof installed by directly employed craftsmen — no subcontractors, ever. A written 25-year workmanship guarantee issued before the team leaves site. CITB membership, Which? accreditation, and £10m public liability insurance. Over 100 five-star reviews on Rated People. These weren’t marketing flourishes; they were genuine differentiators in a market crowded with operators who couldn’t make the same promises.
The site we built reflected that. Clean, confident, and unambiguously premium — the kind of website a homeowner in Wimbledon or Belgravia would expect to see before trusting a contractor with a significant investment. Every service got its own properly structured page: full roof replacements, flat roofs, roof repairs, chimneys and leadwork, Velux windows, guttering, solar panels, and spray foam removal. Each page was written and designed to answer the questions a discerning client asks before picking up the phone, and to make doing so feel like the obvious next step.
Alongside the build, we laid the SEO foundations that the previous site had entirely lacked. That meant thorough keyword research targeting the searches that homeowners in London and Surrey actually make, technical SEO built correctly into the site from day one, and a network of location-specific pages covering the key areas Cooper & Son serves — Chelsea, Belgravia, Wimbledon, Richmond, Chiswick, Fulham, Barnes, and more. For a business with this degree of geographic focus, local SEO done properly is the difference between appearing where it matters and being invisible to the clients most likely to call.
We also built dedicated landing pages to support PPC advertising campaigns across both Google and Meta. Paid advertising in the London roofing market is competitive and expensive, and the difference between a campaign that generates quality enquiries and one that burns budget is largely in the landing pages. Pages designed specifically for conversion — with a single clear purpose, a frictionless quote request, and the right trust signals in the right places — outperform general website pages significantly. The campaigns were targeted at the postcode areas and homeowner demographics where Cooper & Son is best placed to win work, and the landing pages were built to match.
Social media completed the picture, giving the business an ongoing presence that showcased the team, the quality of the installations, and the depth of experience behind the Cooper name. In a trade built on trust, a consistent and well-presented social feed does work that no amount of paid advertising can fully replicate.
Cooper & Son Roofing now has a website that reflects what the business genuinely is: a premium, fourth-generation family contractor with the accreditations, guarantees, and track record to back up every claim it makes. The gap between the quality of the work and the quality of the digital presence — which had been wide and costly — has been closed.
The SEO foundations that were entirely absent from the previous site are now in place and building organic visibility in the search results that matter most. The PPC campaigns on Google and Meta are driving targeted enquiries from the right areas and the right demographic. The social content builds credibility steadily and consistently, reaching an audience of potential clients long before they have a roofing need and making Cooper & Son the natural choice when they do.
More than anything, Jack now has a digital presence he can point to with confidence — one that represents the business as it deserves to be represented, and competes on equal terms with the best-presented contractors in the London and Surrey market.
Running a trade business with a website that doesn’t do you justice?
We’ve helped contractors across London and the South East build premium websites, lay proper SEO foundations, and generate consistent leads through paid advertising and social media. Get in touch to talk about your project.
