LinkedIn Ads target people by job title, industry and company size, making it the platform for businesses that sell to other businesses rather than consumers. We manage LinkedIn Ads campaigns from £400 to £10,000 a month in ad spend, with a management fee from £150 a month.
LinkedIn is a professional network first, which means the people seeing your ad are there in a working frame of mind. That’s the whole advantage over Facebook or Instagram for B2B: you’re not competing with holiday photos for attention, you’re reaching someone thinking about their business.
The trade-off is cost. LinkedIn clicks are more expensive than Google or Meta, often considerably so. It only makes sense if your customer lifetime value justifies it, which for most B2B services and higher-value products, it does. We’ll tell you honestly if your numbers don’t support it yet.
LinkedIn’s cost per click generally runs higher than Google or Meta, which is why we recommend it primarily for businesses where a single new client is worth considerably more than the cost of finding them. We manage LinkedIn Ads campaigns from £400 a month in ad spend for smaller B2B accounts up to £10,000 a month for larger campaigns, though because clicks cost more, £400 buys fewer of them here than on Google or Meta.
Our management fee starts at £150 a month, the same rate as our other platforms, covering targeting strategy, ad creation and ongoing optimisation.
Targeted strategy. We start with your business goals, your target company profile and your competitors, and build a LinkedIn strategy around them.
Industry and job title targeting. LinkedIn’s targeting lets us reach people by industry, job title, company size and location, so your budget goes on the audience that can actually buy.
Ad copy and design. Written and designed to stand out in a LinkedIn feed and get a click from someone with genuine buying authority.
Ongoing optimisation. LinkedIn campaigns need regular attention to keep cost per click under control. We monitor and adjust as a matter of course.
Clear reporting. Plain-English reports on spend, clicks and leads, with our recommendation on what to change.
It depends on what you sell. If your average sale is small and one-off, LinkedIn’s higher cost per click is hard to justify. If you sell a service or product with real ongoing value, consultancy, software, B2B trades, the more expensive click is worth it because you’re reaching the person who actually decides. We’d rather tell you that upfront than take the budget and let you find out the hard way.
LinkedIn’s cost per click is higher than Google or Meta because the audience is more precisely targeted by job title, industry and seniority, which businesses pay a premium to reach.
We manage LinkedIn Ads campaigns from £400 to £10,000 a month in ad spend, plus a management fee starting at £150 a month.
It depends on your average sale value. If a single new client is worth significantly more than the cost of finding them, LinkedIn’s higher cost per click is usually worth it. For low-value, one-off sales, it rarely is.
Yes. Our management fee starts at £150 a month per platform, so running Google Ads and Meta Ads together means two separate fees, on top of your ad spend with each platform.
Ads can go live within a day, but we recommend judging a campaign over at least a month so there’s enough data to optimise fairly, rather than making changes on a handful of clicks.
Tell us who you sell to and what a good lead looks like for you. We’ll give you a straight view of whether LinkedIn Ads make sense for your budget.
