Why Is SEO So Hard Right Now? 7 Real Challenges Facing Marketers in 2026

If you’ve felt like search engine optimisation has become a slog lately, you’re not imagining things. Between AI Overviews eating clicks, algorithm updates arriving with little warning, and every competitor suddenly publishing “comprehensive guides,” the job has genuinely got harder. This isn’t a doom-and-gloom piece, though. Below are the seven biggest SEO challenges practitioners are […]