Google Advertising, also known as Google AdWords, is Google’s advertising platform that allows you to create and display ads on Google’s search engine results pages (SERPs) and across its network of partner websites. Some of the key features of Google Advertising include:

• Search Ads: These ads appear at the top and bottom of the SERPs when a user conducts a search using keywords related to the advertiser’s product or service.
• Display Ads: These ads appear on websites in Google’s Display Network and can include text, image, and video ads.
• Video Ads: These are ads that appear on YouTube and other video platforms.
• Remarketing Ads: These ads allow businesses to target users who have previously visited their website or interacted with their brand.
• Location-based Ads: These ads allow businesses to target customers based on their location, such as city, state, and region.
• Mobile Ads: These ads allow businesses to target customers searching on mobile devices.

Google Advertising uses a pay-per-click (PPC) pricing model, which means that advertisers only pay when a user clicks on one of their ads. Advertisers can set a daily or monthly budget for their campaigns and bid on specific keywords to determine where their ads will appear in the search results.

Google Ads also fully integrates wth Gooogle Analytics and provides detailed analytics and reporting on ad performance, including clicks, impressions, and conversion rate. This data can be used to optimize ad campaigns and improve return on investment (ROI).