Pay Ahead Stay Ahead is a charitable venture funded by the Big Lottery Fund, and it brings together a number of participants including Ahsram Housing Association, Birmingham City Council and Social Breakfast.
We were commissioned by Home Log Book, one of the partners in the scheme, to design a fun, informative website, aimed at 16-24 year olds. The site was to give advice on money management generally, and to encourage enrolment of a target of 6,000 young people over three years into a programme which would help to educate them on financial matters.
Given that the project is based in Birmingham, the site needed to have an “urban” feel, and it also needed to be accessed and contributed to by participants at all levels of the programme including not only those receiving guidance, but their mentors and the partner organisations.
The result is a fun, funky website which encourages engagement with vital education for young people.